Thus, as growth or stability inside the car comes into question, Sirius needs a new subscriber funnel.
The deal could also boost the advertising revenue Pandora, and in turn SiriusXM, attracts. While SiriusXM has mostly focused on the revenue upside potential, analysts also see some cost savings in such areas as ad sales and streaming infrastructure. Some on Wall Street expect the next step for the combined company to be a deal for concert and ticketing powerhouse Live Nation.
Pandora presents Live Nation with the opportunity to leverage its brand relationships to extend off-site onto an owned and scaled platform. As much as Live Nation touts its own data, it would clearly be beneficial to marry it with listening data.
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