But there was some backlash from consumers who wanted the recipe to be left alone.
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Because of this, the newly merged Kraft Heinz company decided it would make the changes without making a big deal about it, opting against an ad campaign or promoting the new ingredients on the front of the box. It made the switch in December.
Since then it has sold more than 50 million boxes. In the new recipe, artificial dyes including "yellow 5" and "yellow 6" were replaced with paprika, annatto, and turmeric.
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Artificial preservatives were also removed. It launches Monday and presents the message: "It's changed.
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But it hasn't. Via Flickr Kraft Heinz is calling this the "world's largest blind taste test" — even though the correct ingredients were displayed on packaging at all times.
The new ingredients will now be more prominently displayed on the front of the box, Kraft Heinz told Business Insider. Kraft Heinz had released a limited number of promotional boxes of the new recipe with the pasta shaped like "Star War" characters back in June. Expires: kraft salad dressing coupons june thank you baby gift cards with photo Recipe Ingredient Count Ingredients.
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